Gucci Now Selling Tartan Dress For Men Because They Want To ‘Disrupt Toxic Stereotypes’ Regarding Gender

The world-renowned fashion brand Gucci just released a new tartan “dress” designed for men. The company created the dress in its effort to combat the “toxic stereotypes that mold masculine gender identity.” The dress features a mother of pearl buttons and a Contrast Peter Pan collar, and the bright orange garment is listed on their site as a “tartan cotton long smock shirt,” not a dress. In one of the pictures showing off the product, the male model is seen wearing the dress and a pair of blue jeans while accessorizing the outfit with a multicolor beanie hat, a pair of retro sneakers, and an over the shoulder bag.

The official discretion on this product reads:

“Inspired by grunge looks from the ’90s and styled over ripped denim pants, this tartan smock in delicate colors reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.

“The contrast Peter Pan collar and smock embroidery on the front add a childhood inspired element, which ties to a recurrent theme of the collection.

“Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.”


Despite appearing to break down gender boundaries, the smock sells at a price tag that’s sure to dent if not break a lot of wallets (or gender-neutral pocketbooks). At $2,200, this man dress is definitely not something you’ll find a Walmart.


But, if that price seems a bit steep, Gucci also has a more budget-friendly “Liberty floral wool long shirt” that sells for just $1,480.


However, it seems that folks on social media do not exactly see eye to eye with Gucci’s vision regarding this gender-bending clothing, as the company has been hit with tons of ridicule and mockery online.

One Twitter user said:

“Any bloke that buys this is a mug and they saw you coming.”

Another wrote:

“Will future generations look back at this age, and think it was in the grip of some kind of collective madness.”

A third said:

 “Gucci is selling a £1,700 tartan dress with satin bow for men. 2020 what have you done?”

Will this trend catch on in America? Honestly, this wouldn’t be the first gender-bending clothing that’s become trendy; remember those unisex hippy blouses?

You can also watch videos showing off their complete fall 2020 line up below.

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